Rvo, Thursday, 5 October 2017
A mix of Arabic and Mediterranean influences characterizes the Moroccan business culture. Personal relationships play an important role in doing
First build up a relationship of trust. Things only come about after that. Be patient and take plenty of time for appointments. Confirm your
agreements shortly in advance. Discussing business usually happens in the office, less during lunch or dinner.
Morocco has a high level of hierarchy. Therefore, know the function of your business partner and show respect for his position. Give everyone a hand
at a meeting, including the youngest employee. Moroccans are known for their hospitality. They will soon invite you to their home.
Refusal is very rude in Moroccan culture. People know many ways to say no or to indicate doubt. Therefore, wait and ask for confirmation before
closing a deal. Sometimes it is best to ask for multiple confirmations.
An increasing number of Moroccan women are active in government and business. For Western women, doing business in Morocco is usually not a problem.
French is the common language. The younger generation is also becoming increasingly proficient in English. If you are not able to speak the French
language yourself, please inform in advance whether your interlocutor speaks English. Or hire an interpreter. Use also business cards with the French
language. The best are business cards with French texts on one side and Arabic on the other. English-language letters and documentation are usually
not responded to.
Best travel time
Doing business in Morocco is best done outside of ramadan. During ramadan, working hours are shorter and many Moroccans are absent. Are you in
Morocco during the ramadan? Then it is better not to smoke, drink or eat in the presence of your Moroccan interlocutors.
Wear light, clean clothing in summer. For men this is a costume and tie. For women long trousers or skirt. Compared to ministries or state-owned
companies, smaller companies often have a less formal clothing code. In the winter you need warmer clothes and rainwear.
A gift helps build a relationship. Think of chocolate or a souvenir from your own country. Do not offer alcoholic beverages. Moroccan businessmen
often do not unwrap a present in your presence.
This article of
is based on
Translated from the Dutch language by Jos Deuling.